Business Parking Solutions

Theatre Partnerships

Theatre Partnerships
How can Q-Park work with Theatres?

Q-Park and LW Theatres have formed a unique partnership for The London Palladium, which is the first collaboration of its kind between a theatre and parking operator.

Customers can now book parking at Q-Park alongside a theatre ticket all in a single transaction. The parking is discounted making the experience already more convenient for the theatre-goer. The booking window for parking is embedded within the same online booking process as the theatre tickets, creating a seamless online journey.

Not only do theatre-goers now have a simple booking process and fairly priced solution, but The London Palladium is able to advertise an extra benefit to visiting this theatre in particular. Customer satisfaction plays a huge part in repeat visits, so this extra perk to visiting The London Palladium is a stand out benefit uniquely available via this innovative partnership.  

Can other theatres benefit from a similar partnership?

An all-in-one booking solution between Q-Park and theatres in city centres could benefit visitors across the UK and Ireland. Q-Park is flexible when it comes to offering an exclusive partnership and can find a solution that works for individual theatres or theatre groups.

If you are interested in hearing more about this and discussing a potential partnership, please contact John Denton, Head of Sales and Marketing at Q-Park, at

To find out more about our current London parking facilities and offers, please visit

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